Asking to do a radio or television interview can be a daunting prospect. However, if you prepare well and see how the media works, the process will go smoothly.

The first thing to do when asked to do a radio or television interview is to say yes and then control the panic that can be triggered

Many people who are unfamiliar with air interviews are discouraged by potential customers and become very nervous. This fear can keep us from moving forward and saying no to opportunities to promote our business. You have to put this fear into perspective.

You may think that you will die or faint after placing the microphone in front of you, but it is very unlikely.

Nerves can be used as a source of excitement to show your commitment to the topic you are talking about. Let us see how we can remove unnecessary fear from interview situations.


You only have one chance to get it right with live radio or television. You know your subject better than anyone else. So think about a number of possible questions and prepare your answers. Ask your partner or friend to ask a few questions and do exercises. Find out as much as you can about the program that prompts you to appear. Is it live or recorded? What angle did they take? What do they expect from you – what are the question areas? Is the audience completely public or is it aimed at housewives or business people? Think about the points that you can address that are most interesting, useful, and relevant to the audience.

Stick to the thing

It is very useful to prepare three or four main points that you want to convey. Write it on a note and refer to it. Most radio interviews last less than four minutes, so that they always get to the point and are not drawn into the problem side. Always try to take control and take every opportunity to get your message across. Don’t wait until you are asked the question.

Give yourself time to think about it

The phone rings and out of the blue there is a reporter on the line who asks you some complicated questions about your company’s activities. How do you deal with it?  Don’t be afraid to call reporters instead of speaking directly from above – but find out when their deadline has passed and don’t go late. Take the time to think about what you need to do, especially to respond to controversial questions that may arise.

Have something to say

If there are controversial issues in your field, work where you stand and what you have to say. It is better to answer than to say “No comment”. Do not be afraid to set your perspective.

Make it interesting and relevant

Make your message more memorable by using stories and real examples. Use word images. Cut out the mess with the words that paint the picture in the head of the listener. Having the facts and details to back it up will make you more authoritative. Remember to highlight points that could attract listeners or viewers, not just your own internal message.

Do it personally

Use the interviewer’s name to make it more personal when answering questions. If you do face-to-face interviews and try to get the interviewer to what you’re talking about instead of thinking, I sound fine. Do I look good on TV? If your eyes flicker during a television interview, you may look uncomfortable and may be a little underhanded. If you focus your eye line on the interviewer, you will receive an order for your topic. Concentrate on reaching the key points.

Be lively and enthusiastic

Be bright and floating in your answers – boring answers may be edited and boring interviews will be deleted entirely. They have to be a bit more lively and bigger than life. Pep your shipping like thatbright and enthusiastic instead of boring and reserved. Remember broadcasting is performance! If you don’t get an audience’s attention, there are many competing channels that people can switch to.